Building Traffic
with Blogs
If you are looking for a way to drive traffic to your website, look to your blog. Blogs are an excellent way to communicate with your target market and invite them to visit your site. Here are some tips you can use to blog for traffic.
Post on your blog regularly; at least 3 times a week. By updating your blog on a regular basis, you are giving your readers a reason to keep referring back to your blog. If you are providing timely and informative posts, your readers will see you as an expert in your field.
Customers who read your blog on a regular basis will come to have a beneficial relationship with you, since they will begin to feel that they can trust what you say. Many readers will come to you for answers and advice.
By installing a feed burner onto your blog, you will make it easier to keep in contact with your customers. Your readers will be able to subscribe to your blog and choose to have new posts delivered right to their email or computer's homepage. There are several services to choose from, and you can get a basic service for free. Setting up the service is easy; you simply install a small piece of HTML code onto your blog.
You could also choose to add a list of blogs that your readers might be interested in on your blog page. Each time you link a different blog to your page, ask that blogger to link back to you as well. This will help you boost traffic since you will be reaching a larger audience. Remember, though, that it only makes sense to link to blogs that your target customer would be interested in.
A fast and simple way to use your blog to get more traffic to your website is by linking back to it from your blog each time you post. You can entice blog readers to check out your website by posting a short excerpt of new articles appearing on your website to your blog along with an invitation to read more and a link to your website and the complete article.
When older articles that have been on your website for a while become especially useful to your customers again, you should place links to them on your blog. An article about entertaining kids during the summer with costumes can be brought to your blog readers' attention again when Halloween is getting close.
Adding links to opt-in pages is another option.
About the Author
If you want more traffic to your website (and who doesn't?) you should be using
free article submission as one of your promotional techniques. And you should be submitting at Zogol.com, one of the few
article directories that allows anchor text inks in the body of the article, not just the resource box.
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